• The people at White Group Asia have been invaluable in helping me plan where and how to make the most of my budget spent on protection for my family and myself.

    - Adele Chew (General Manager)
  • I was jaded years ago by the insurance industry when my son was admitted and I tried to make use of my medical coverage. The original agent who sold me the policy was nowhere to be found and in the end I paid for the hospital expenses myself. Ever since meeting with White Group Asia, their agents have restored my faith in the industry. Their people are reliable and always on hand when I need them most.

    I realise now that having an agent you can trust and rely on is priceless. That makes the most difference when deciding who to go with for my protection needs.

    - Ramesh Thangavelu (Technician)
  • The people at White Group are what makes a difference. After a bad experience from buying insurance from an organisation without an agent, I appreciate White Group’s timely support and care. They go the extra mile…

    - Aishah Binti Salleh (Bank Executive)
  • I never appreciated insurance and for the longest time would shun them. Until I saw how my relative was wrecked with a mountain of medical bills when they fell tragically ill. I’m not proud of it, but I’m glad that I witnessed this early. Now, I sleep better at night safe in the knowledge that my savings is protected should I need medical care.

    - Mohamad Raslan (Executive)
  • No one ever told me that we could save for our children’s education whilst providing protection against the unwanted medical costs in life until one of White Group’s consultants took time to explain it to me. I’m so thankful that I met them early in life, now I can enjoy cheaper premiums because I got in early!

    - Jane Tan (Home-Maker)

About Us


Company Profile

White Group Asia, an agency representing Prudential Assurance Malaysia Berhad (PAMB) and Prudential BSN Takaful Berhad (PruBSN), was founded in 2000, by Josephine Ong with the ethos of developing an agency built on integrity which prioritises matching clients’ business and surety needs. We believe that our ability to prosper as a company is directly related to our ability to meet our clients’ needs.

As a result White Group Asia is a leader in providing quality protection for hundreds of individuals, families and businesses throughout Malaysia. Providing superior customer service with integrity along with our ability to understand our customer’s coverage needs drives our success.

We take the mystery out of insurance and wealth management, and help you make sense of it, so you can look forward to a secure future. To do this we evaluate your specific needs, find the plan that will give you best value for your RM, while supplying a superior standard of protection.

Powered by a management team with over 100 years of combined experience and a well seasoned professional team we’ve proven that we’re here for the long term.

How did we do it?

We take the time to understand our customers.

Mission Statement

We strive to provide our clients with the comprehensive coverage they need and the ethical service they deserve. We will achieve our goals through knowledge of our industry that is second to none and continuous, dependable service. Our hard work and dedication will provide our clients peace of mind knowing their assets and futures are protected.


wgrp_joongJosephine Ong

Josephine is the visionary of the agency who has cultivated the growth and development of the organisation through years of unrelenting industry experience.

Josephine is responsible for proposing innovative opportunities in marketing and wealth management strategies, creating and implementing plans that meet our client’s objectives.

Countless individuals and businesses have experienced success in part due to Josephine’s support and commitment to perform beyond their expectations.